CVB #0010: Hate data? What about listening?
Welcome to CVB Weekly, where every week I will share some of the most interesting learnings, ideas, and news related
CVB #000: It's always good to start at the beginning. Right?
At least that's the way I like to start things. This is to share some context behind CVB and the
CVB #003: My love - hate relationship with data
Let's start first with the 'hate' part of this story.
I was one of those kids who enjoyed maths when
CVB #002: Getting comfortable with data
Let's start by dispelling a few myths.
Only 36% of marketers worldwide use customer data in their decision making. That
CVB #001: What is the role of marketing?
Do you feel clear on the role marketing plays within the organisation you work for? This post will share the